It’s Blue, What Else Matters?

As seasonal football kits are unveiled every year ahead of the start of a team’s upcoming campaign, adidas finally asks “It’s Blue, What Else Matters?” with regards to its new uniforms for Chelsea FC. Founded in 1905 on the southwest side of London and one of the most recognizable and popular teams across the globe, Stamford Bridge’s Blues have donned royal blue home kits since their inception more than a century ago – something that isn’t about to change now.