Berluti - Presenting a collection in a museum of natural history
You can always count on Berluti to put on a show. Not a brash and
raucous spectacle like but a meticulously designed and perfectly executed dream world, where
every detail is considered. For Fall 2013, the historic
label—traditionally known for its top-notch shoes and boots, and only
recently branching out into clothing—took over the Grande galerie de
l’Évolution at Paris’ Muséum National d’Histoire Naturelle,
interspersing the models among the fossils and other animal specimens,
with giraffes and elephants towering overhead. But if the setting
suggested rugged exploration—Hemingway on safari, perhaps—the clothes
maintained the label’s tradition of sharp suiting and sturdy sportswear
with a classical old-world aesthetic. There were several highly
appealing pieces of outerwear, ranging from Samuel Roberts’ aggressive
leather trench to John Todd’s impossibly elegant evening coat, all in a
dark, inky palette with sparse grace notes of rich color. The collection
had a sense of unimpeachable luxury and elegance, with the brand
bringing its trademark sensibility to an ever-expanding wardrobe of
options.