Milan, 16 June 2018 – Plein Sport makes a triumphant return to Milan this season and, with a tennis-inspired collection, serves a perfect ace. Staged on a full-size grass court surrounded by palm trees, the audience is magically transported to the Beverley Hills Tennis Club. The players warm up, returning shots from ball machines, practicing their backhand. Ball boys crouch eagerly at either side of the net as the umpire takes his seat. The Spring/Summer 2019 #PLEINSPORTCUP can begin…

Embodying the stylish flair of Björn Borg and the take-no-prisoners attitude of John McEnroe, the Plein Sport men are tough, toned Grand Slam-ers. The fresh-faced girls are young Billie Jean King’s: gripping their rackets, they’re focused and determined, champions ready to win their mixed match.

Like the game of tennis, their clothes are timeless and elegant. Green, white and navy dominate the palette of this Spring/Summer collection. Key pieces include training jackets with piping detail, block-color tracksuits, V-neck knit jumpers, chevron polo shirts, knee-length shorts and pleated mini-skirts. Complete with headbands, visors and wristbands, the look might be vintage influenced but it’s remixed for the sporting demands of today. Technical fabrics, breathable materials and lightweight engineering ensure this wardrobe is fit for smash-volley action. And emblazoned throughout – across hoodies, towels and even swimwear – a special Plein Sport emblem featuring two crossed tennis rackets.

Launched only one-and-a-half years ago, the Plein Sport brand has accelerated with incredible speed and, by the end of this year, will boast 40 standalone stores around the world. In the competitive activewear arena, that’s game, set and match to Plein Sport.

Philipp Plein is also pleased to announce that next year the brand begins a new partnership as the official fashion sponsor of Monaco Football Club.

Hyundai i30 Fastback a five-door coupé that won’t break the bank

Hey Guys! I might be in Florence for Pitti Uomo but I had to do this blog post to let you know, how it was my weekend and London Fashion Week.

It is the 6th year that I am attending Fashion Week and it feels like it’s the first one! I really love everything about it and I guess that feeling will never change as I am a fashion lover. The shows, the street style, the atmosphere, the fashion crowd – everything!

My favorite shows of the week were: Matthew Miller, Oliver Spencer and Berthold . Being backstage at Qasimi was amazing as well, that show looked unreal!

It was a crazy busy few days but thankfully I had the new Hyundai i30 Fastback to drive me around the city on time, with safety and comfort.
For those who are not aware about the new Hyundai i30 Fastback is a four-door saloon that's designed to look like a coupe. Hot on the heels of the high performance i30N models, the new Fastback completes the i30 range alongside the hatchback and estate variants. With the Fastback, Hyundai is daring to be different and stylish. And if you ask me, mission accomplished! The roof is lower than the hatch and the car is some inches longer, making it a five-door compact coupe that looks very classy. A full set of driver aids include an electronic parking brake, collision avoidance systems and lane keeping controls, which have earned the Fastback a five-star safety score. Driving it also I understood that Fastback is really FAST as well!

The new i30 Fastback is for sure a grown-up compact coupe with appeal to drivers young and old. Test drive it guys!

With models lounging on giant cushions, perched on vintage trunks or reclining on kitsch patterned sofas, their decorative outfits blending with the furniture, all that was missing was a psychedelic soundtrack. Etro for the presentation of its 50th anniversary men’s collection — presented at the cavernous Palazzo del Ghiaccio, the ice-skating rink in Milan — recruited the help of local auction houses to re-create the home of a dandy without the walls, with all of the items up for sale. The message? “The way you live is the way you dress, and I’ve always been known as an interior decorator of men’s,” quipped Kean Etro, seated in a vintage orange chair, dressed in a check suit and shirt accessorized with a beaded headband. “The design started from here,” he added, pointing down to a Persian carpet, symbolizing the origins of the house’s paisley symbol, as models sauntered by in long, lean, graphic carpet coats and droopy sweaters with bands of carpet embroidery. One gleaming all-embroidered tuxedo jacket was a work of art. Tailoring ranged from fitted suits in jewel tones to classic suiting in stuffy plaids but updated with bold colorways, such as orange accents in the overcheck. Even the subtler stuff, like a camel coat, sported a stitchwork outline of a horse at the back.