The Rado Universe
Today I’m thrilled to share with you some very exciting news: my latest collaboration is with Rado!
Rado is a globally recognised brand famous for innovative design and its visionary use of revolutionary materials to create some of the world’s most durable watches. This famous Swiss watch brand has always had a pioneering spirit, with the philosophy “if we can imagine it, we can make it” still holding true today.
Using only the finest high-quality materials, Rado focuses on hardness, scratch resistance and durability for its watches. Lightness and wearer comfort are also key features.
Key milestones in Rado’s impressive history include the brand’s first scratch-resistant watch in 1962, its status as one of the first watch companies to use high-tech ceramic in the 1980s and the injected monobloc high-tech ceramic case. Rado is also known for its pioneering use of plasma high-tech ceramic which has a unique metallic shine without using any metal. It’s no surprise that Rado is known as the Master of Materials.
Rado’s unique approach to design has been recognised with numerous prestigious international design awards and the brand collaborates with leading designers from different areas of design on some of its collections. Rado is dedicated to design and works with some of the world’s most important design fairs. The brand also runs its Rado Star Prize competition around the world to support up-and-coming designers, giving them a platform to show their work.
Style and substance are of equal importance at Rado. That’s why I’m so excited by this collaboration.